DIOR GRIS MONTAIGNEDIOR
DIOR GRIS MONTAIGNE
GREY IS SO CHIC
How do you re-express Dior’s unity for the Gris Montaigne make up launch when the brand is interpreted by different artistic director and plunged into different universes? How overhaul and simplify its codes?
We decided to play with the fundamentals of the Mansion (the colour grey, Montaigne Avenue address, the caned chair), creating an atmosphere where the make up is mixed with iconic products such a the Lady Dior bag or the Jonh Galliano Origami dress. The signature of a chic elegance … so Dior.