CHAUMET, 250 YEARS OF BRAND HISTORY FOR A 360 JOURNEY
Capitalizing the CHAUMET Exhibit at the “Forbidden City”, Les Gens Paris has created an interactive and digital experience. A unique journey retracing 250 years of the High Jewelry history, across the world. With the activation deployed during the whole exhibit, the KOLs relayed the campaign online and at the physical stores, elevating the campaign as the high point of the Exhibition.
VIRTUAL REALITY / 360 ACTIVATION